Auto TAL Ads · EUROCARE Wellness (785203)
Today's proposals — the optimizer's queue nothing executes without Rob's approval · tiers shown
| Type | SKU | Proposal | Reason | Tier |
Growth 50 — highest-stocked Beurer lines, +20% plan levers diagnosed per line · hover a lever for the why
| SKU | Stock | Months cover | Units 30d | +20% needs | Views 30d | Conv | ROAS | Max CPC | Levers |
Champions — proven winners, bid up to the ceiling ROAS ≥ 1.5× breakeven · stock-backed · min. evidence filter
| SKU | R/day now | ROAS | Breakeven | Max CPC | Conv | Units 30d | Stock |
Campaign plan SA-lingo keywords · start bids ≈ 50–60% of ceiling · each reversible
| Campaign | SKU | Budget/day | Max CPC | Keywords (bid) | Status |
Stock alarms selling ≥30/month, warehouse ≤ ~10 days — growth blocked by supply, not budget
| SKU | Units 30d | Warehouse | BW store | Takealot DCs |
Keyword scoreboard live keyword lines — brand terms win, head terms bleed
| Keyword | Match | Spend | Clicks | CPC | ROAS |
Reallocation list — spend below its own breakeven war chest for goals 1 & 2, not “savings”
| SKU | Spend 30d | ROAS | Breakeven | Margin gap |